Winning the Gwen Doster Judges’ Choice Award

PICA Judges' award & program bookletPICA Judges' award & program booklet

The award

The Printing Industry of the Carolinas (PICA) celebrated its 50th PICA Awards Banquet April 16, 2016 at the Embassy Suites & Convention Center in Concord, NC. Over 270 industry professionals attended the milestone event.

This year, the PICA Awards attracted more than 630 entries from 47 printing companies, along with more than 125 entries from 5 graphic arts high schools and 7 college graphic arts programs from across the Carolinas.

Winner of 20+ PICA awards in prior years, Laser Image Printing & Marketing was especially surprised this year when presented with the coveted Gwen Doster Judges’ Choice Award.

Gwen Doster was a 35 year employee of PICA from 1975-2011. Working for five different presidents and thirty-six chairmen of the board, she made an indelible mark on PICA reflected in the establishment of “The Gwenny” – an award for the printed piece possessing the most unique combination of quality, craftsmanship, beauty and integrity.

The designer

Katie Beth Groover

A recent honors graduate from Raleigh-Durham’s prestigious Art Institute, Katie Beth Groover wears many hats. She is a freelance designer, owner of Groover Design, and also a Customer Service Representative at Laser Image.

Says Groover, “For our senior project at the Art Institute we had to design a self promotional package. I like books. A book gives you multiple pages to explain yourself. I like packaging too. I wanted one neat package that could hold everything. Plus my writing is conversational – so making a book just seemed like the way to go.”

The product

Wrapping the outside of Groover’s piece you’ll find her resume, on the inside her story book. The resume wrapper invites you to look inside, holds her business card, and serves as a sleeve for a panoramic, pocket-sized infographic booklet.

The resume and business card were printed on 110# Mohawk Loop Urban Grey paper and used white ink. According to Groover, “I’ve always like the contrast white ink on a dark background provides, but not every shop has that capability. At Laser Image we have several presses that can lay white ink. Our HP Indigo 5600 digital press was perfect for this project.”

Utilizing a special bindery service that Laser Image provides, the “lay-flat” panoramic book proved ideal for graphic storytelling. Says Groover “… with this kind of book each spread is one sheet – you don’t have a gutter where the pages connect, so you can lay out your design across both pages and not worry about losing information in the middle.”

Each spread in Groover’s story book is a different infographic. Some are serious, others whimsical. Working on it a couple of days per week, the entire project took about 5 weeks from start to finish.

When asked which spread she likes most, Groover replied “The pancakes! And I really like how personal it turned out, that I got to tell my story.”

The printer

Laser Image Printing & Marketing offers a full range of services – design, printing, finishing, campaign, and fulfillment – to handle most every business communication need.

With a wide range of equipment and a talented, well-seasoned production and design staff – Laser Image CEO Kelly Clark keeps the company passionately focused on meeting its corporate promise: Right on Time. Your expectation, our inspiration.

When announcing the award in her latest Laser Image blog post, Clark says “I am so proud of Katie Beth and her colleagues at Laser Image for producing work that upholds the values that this award represents. “



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