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  • Direct Mail is Still King of Fundraising for Non-Profits

    Posted May 31st, 2012 By in Cross Media Campaigns With | No Comments

    Executive Summary Compared to other channels, direct mail is still the best way by far to raise money and attract new donors.  But the situation is dynamic. A recent study of 79 non-profits with 38 million donors ranked the relative effectiveness of fund raising by marketing channel, comparing dollars raised from direct mail, Internet, telemarketing …

  • Five Trends That Will Convince You to Add QR Codes to Your Campaigns

    Posted May 31st, 2012 By in Cross Media Campaigns With | No Comments

    Executive Summary The growing popularity of smart phones and mobile commerce make QR codes a marketing necessity. QR codes are those maze-like squares you’re seeing now on ads and product packaging.  QR codes instantly connect curious customers to custom microsites or other sources of product information, via their smart phones. Here are five powerful trends …

  • QR Code Basics

    Posted Nov 15th, 2011 By in Cross Media Campaigns With | No Comments

    Executive Summary QR codes are a kind of bar code that links a smart phone to a website via a scanning app on the phone.  Adding a QR code to a printed piece gives your customers access to product information at the moment the customer wants it, and gives you a chance to gather valuable …

  • Four More Lessons from Cross-Media Campaigns

    Posted Nov 14th, 2010 By in Cross Media Campaigns With | No Comments

    1. Be smart about your data If used improperly, personalization may irritate or offend recipients. Banking and brokerage customers might appreciate personalized portfolio reports offering additional investment advice, but only if the information arrives concealed in a sealed envelopes. Mothers might appreciate a timely message about toys or diapers, but may not want their child’s …

  • Four Lessons from Cross-Media Campaigns

    Posted Nov 14th, 2010 By in Cross Media Campaigns With | Comments Off

    Focus on relevance “Personalization” is meaningless if it isn’t relevant to the recipient.  The best practice is to first segment your list, then add personalization to the segmentation. If you want to increase sales of sporting goods to established customers, first segment your list according to your customers’ activities: tennis, golf, cycling, running and so …

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