Notes from Kelly

A rewarding experience

Hi everyone,

On Saturday night, April 16th, Laser Image won significant honors at the 50th Annual PICA Awards (what are PICA awards?). We took home prizes for Best of Category Digital Printing: Cards, Best of Category Digital Printing: Sales Campaign, and a Special Judges Award Digital Printing: Booklets (32 pages or less). We were also one of 4 finalists for Best Digital Printing. Most significantly we won the Gwen Doster Judges’ Choice Award for the Groover Design Promotional Package.

These awards not only recognize the excellent print and finishing work of the Laser Image team, but also recognize the customers who gave us the opportunity to print their pieces that highlight the quality of their design. We’d like to thank these customers for providing us with winning artwork: Dale Design for the Jeff Gordon Children’s Foundation Announcement card, Groover Design for the Groover Design Promotional Package and Cotton Incorporated for the Cotton Leads – Japanese book.

Winning the Gwen Doster Judges’ Choice Award was particularly meaningful, as Katie Beth Groover is not only a freelance graphic designer, but part of the Laser Image customer service and design teams as well. Her promotional package was part of the final project she submitted prior to graduating from the Art Institute of Raleigh-Durham with honors in June of 2015. This piece included a resume, business card and an autobiographical panoramic book.

Gwen Doster was a 35 year employee of PICA from 1975-2011. Working for five different presidents and thirty-six chairmen of the board, she made an indelible mark on the organization reflected in the establishment of “The Gwenny”. This award is for the printed piece that possesses a unique combination of quality, craftsmanship, beauty and integrity, much like the award’s namesake.

I am so proud of Katie Beth and her colleagues at Laser Image for producing work that upholds the values that this award represents. I invite you to stop by and see this award ~ which is lovely ~ and to take a look at all the winning pieces.

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Kelly Clark, Founder and CEO
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Transforming a space – creatively

Hi everyone,

What does 3 + 1 + 53 equal? Not 57 as you might imagine.

What does 3 designers + 1 software program + 53 feet of wall equal? The most original wall art to grace a lobby that was ever imagined!

As you will see when you take a look at the action-packed video of our lobby transformation, there is a new product being offered at Laser Image that has the power to make your creativity come alive. I saw it happen myself when we asked our graphic design team to turn our lobby into a showcase of our wide format capabilities, including papering our walls with original artwork using HP WallArt designer software. The results went far beyond my expectation. Using a collaborative approach, incorporating imagination and storytelling, and utilizing numerous media on different substrates, surfaces and hardware they have created a room-size invitation to the limitless possibilities available for walls and windows everywhere.

Kayleigh Creech, Jess McMullen and Katie Beth Groover are our talented designers. Jarrod Moore, our wide format specialist, produced all of the pieces, and Shawn Gibbs, Laser Image’s operations manager, oversaw the project and was the lead installer of our newly papered space.

You can tap in to your creativity by checking out our video and by using our new customer tool, then we will complete your vision in print and provide installation support if you need it.

You have my personal invitation to visit Laser Image and see for yourself what a cool lobby we have, and to meet the creative individuals who can help transform your ideas into reality.

We can’t wait to see where your imagination takes you!

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Kelly Clark, Founder and CEO
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Sustain – it means so many things

Hi everyone,

On October 1, Laser Image will celebrate our 28th year in business. It’s not easy sustaining a small business for nearly 30 years. But with the support of our wonderful customers, the many fabulous people who have worked at Laser Image, and the encouragement of friends and family, we have sustained and continue to thrive. Many heartfelt thanks to all those who have helped Laser Image grow to a ripe old age … for a business!

Being in the printing industry, I’m mindful of our responsibility to provide a sustainable product. Richard’s blog post – Why is Apple purchasing woodlands? – tells the story of the technology giant investing in a program to conserve and protect forests and to sustain working forests. I hope you follow the link to the broader story, to learn more about paper as a renewable resource.

Laser Image focuses some of our resources to help sustain important organizations in our community. On September 25th, we will join others in honoring Ray Buchanan of Stop Hunger Now at the “Packaging Hope” celebration at the Duke Center for Performing Arts in Raleigh, NC. Ray has spent a large part of his life providing sustenance to those in need in the US and around the globe, and Stop Hunger Now gives all of us a way to participate in that effort through their meal-packaging events. Laser Image will join with area Rotary Clubs in January 2016 at the MLK Day Meal Packing Event – a day organized to bring together service clubs, businesses and individuals with the goal of packing 100,000 meals, for local consumption, before the day is done. Watch for further information on this event in future Notes from me.

To be a sustainable business you’ve got to keep it new – and Laser Image has new in a big way! New wide format presses that utilize a boat-load of substrates that give us a super range of applications for nearly every solution to your signage needs. Banners, backlit signage, window graphics, pole banners, posters, sidewalk graphics and sidewalk signs, indoor and outdoor wall graphics, table top graphics, window decals, CAD cut graphics, textile wall art. The list goes on! Think about your walls, windows, floors and doors – now turn them into well-designed advertisements, internal message boards or educational pieces. Laser Image is going to show you how to Come Alive with New Creativity so you can grow and sustain your business.

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Kelly Clark, Founder and CEO
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Our new website!

Kelly Clark, Founder & CEO

Hi everyone,

Welcome to our new and improved website!

State of the art and mobile friendly, we think you’ll find our site:

More informative – For example, get to know the inspired people who work hard every day to meet your expectations of work done Right On Time™ – browse our new team gallery page.

Our team

Simpler to navigate – A new mega-menu navigation lets you quickly explore the wide range of services we offer to help solve your business challenges.

Navigation menu

Easier to do business – On every page you’ll find an Orders pull-down menu. Requesting a quote or placing an order is always only an instant away.

Orders menu

If you experience any problems with our site, please call 919-361-5822 and press 0 for immediate, personal attention.

We encourage you to take a look around and to tell us what you think, your feedback is very important to us. Just leave a comment below – and thanks in advance for sharing your thoughts.

One last thought.

We may have a new website, but one thing has not changed at Laser Image.

Without your success, we wouldn’t be in business.

Kelly Clark
Kelly Clark, Founder and CEO

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