Cross-media marketing campaigns
There’s no such thing as ONE silver bullet
Did you read a newspaper, watch a podcast, or skim a blog today? Every day we learn about our world from varied sources.
Choosing just ONE channel to deliver your message doesn’t make sense in a multi-channel world.
We provide planning, management, execution and analysis for multi-touch, cross-media marketing campaigns. We help you select the right combination of 1:1 personalized delivery, direct mail, email, and custom micro-websites to deliver relevant and targeted messages to your particular audience.
- Campaign strategy: channel selection, messaging, scheduling
- Contact piece design for print and electronic communications
- Contact list acquisition, cleanup, certification
- Printing in full color with complete personalization
- Many print formats: postcards, flats, booklets, letters
- Email campaign management with complete personalization and CAN-SPAM compliance
- In-house direct mail processing: addressing, tabbing, inserting
- Personalized microsite design for recipient response
- Marketing dashboards for campaign monitoring in real time
- Post-campaign ROI analysis and advice
- Business to business campaigns
- Business to consumer campaigns
- Fund-raising campaigns