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Irresistible Mail: Education from the USPS

Splash screen for USPS Irresistible Mail website

We came across something we thought you’d be interested in.

The United States Postal Service has posted a great slideshow about direct mail innovations.

Called Irresistible Mail, it highlights new technologies that use specially prepared mail pieces to trigger digital programs.

It covers ways to gather analytic insights about how people respond to your mailings.

You’ll find lots of linked resources to dig into, too—articles, white papers, and reviews of real campaigns.

We found Irresistible Mail colorful, well designed and to the point.

Give it a look – we think paper & pixels is a great way to reach your customers!

Transition splash screen for USPS Irresistible Mail websiteClick the image to open the USPS website

Why we love Mohawk Maker Quarterly

Opened copy of Mohawk Maker Quarterly magazine

Photo Credit: Mohawk

At Laser Image we love the Mohawk Maker Quarterly so much that we have to recommend it to our friends.

The Mohawk Maker Quarterly, published by Mohawk, celebrates craftsmanship and craftsmen, people who make real things—designers, potters, photographers, woodworkers and the like—in a colorful journal, available free to subscribers.

In Issue #8 you can read about how great branding is rooted in creating positive feelings, why good design matters, and why Pitchfork.com, the music fan’s online go-to, launched a print magazine.

It’s fascinating stuff, short, sweet articles for anyone interested in designers making beautiful things you can touch and hold in your hands.

Read it online—or better yet sign up for your own free subscription to the magazine. It will make you happy to see it—and hold it—when it shows up in the mail.

Paper – It’s meant to be touched

Come Alive with New Creativity spiral bound bookCome Alive with New Creativity spiral bound book

Available in a vast array of weights, colors, finishes, coatings and fibers, paper is a delight to the eye—and to the fingertips.

We’ve put together a book, Come Alive with New Creativity, so you can see and feel what can be achieved with great design and HP Indigo printing combined with well-selected papers.

We want to put a copy of our book in your hands, because when it comes to understanding the impact of paper on your communications, we believe feeling is believing.

Substrate: Masterpiece Graphix, 16pt Cherry wood veneer

Substrate: Masterpiece Graphix, 16pt Cherry wood veneer

Click image to enlarge

Designed to educate your mind and ignite your imagination, Come Alive with New Creativity is available at no charge to established graphic designers and marketers of all kinds, as well as to anyone with a project in hand that involves breakthrough design and digital printing.

Wow your clients with white ink printed on dark substrates for a new look

Wow your clients with white ink printed on dark substrates for a new look

Come Alive with New Creativity is a sampler. Each page highlights a select image, printed on our HP Indigo press, on a well-chosen stock, and lists specifications on the substrate, printing process, and potential uses of the piece.