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Archive for Paper

The report of my death was an exaggeration

Mark Twain writing

Evidence continues to mount that print and paper have benefits for how we buy and even how our children learn. Here are four relevant dispatches with links to more details.

94% of students say it’s easier to concentrate when reading from paper
Because there are fewer distractions when reading on paper, compared to reading on a device.1
E-book sales slip
Analysts predicted e-books would overtake printed books by 2015. Instead digital book sales slowed. E-book sales declined 10% in early 2015, Netflix-like e-book subscription services struggled, and the number of independent bookstores grew.2
Students learn better when working on paper versus keyboards

Students taking notes by hand learn better than those using laptops. Note taking by hand is slower, forcing students to organize material as they listen, leading to better comprehension of key points.

Among kindergarteners learning the alphabet and older students writing essays, those working on paper learn faster, read better and express more ideas than those working on computers. Brain scans – including those of kindergarteners learning the alphabet – show working by hand engages more of the brain’s centers for language, thinking and memory.3

Direct mail outperforms digital marketing in major neuromarketing study

In a controlled study that has a strong message for marketers, neuromarketing researchers using brain-imaging tools and eye-tracking tests found that direct mail more effectively promoted buying responses because it is easier to understand and more persuasive than both digital email and display marketing.

“Neuromarketing” applies brain-imaging tools to the study of marketing stimuli. This study used electroencephalography and eye-tracking tests to make measurements.4

Interesting observations about the state of print.

We can only wonder though, if Mark Twain had written his famous quote on a laptop instead of pen and paper – would he still agree?


References:
  1. http://www.twosidesna.org/US/94-percent-of-students-said-it-was-easier-to-concentrate-when-reading-on-paper
  2. https://www.nytimes.com/2015/09/23/business/media/the-plot-twist-e-book-sales-slip-and-print-is-far-from-dead.html?_r=1
  3. http://www.twosidesna.org/US/The-Importance-of-Writing-By-Hand
  4. A Bias for Action Canada Post Corporation, July 31 2015

Feel the color

Photo of a girl in a purple dress, on a bicycle, in field purple flowersPhoto of a girl in a purple dress, on a bicycle, in field purple flowers

Classic Crest Stipple Cover is a premium, bright-white, heavy sheet, textured for a subtle, pebbled feel, and manufactured by Neenah to strict environmental standards.

Print characteristics

  • Stipple finish evokes elegance with its toothy feel
  • Substantial and weighty in the hand
  • Colors printed on this uncoated, textured stock may appear lighter or muted compared to your screen

Specifications

  • 100 LB, 270 gsm, 97 brightness, grain long

Uses include business cards, greeting cards, menus, art reprints, photo prints, postcards, and other high-end communications where substance and an elegant presentation are required.

Want to see and feel a sheet of this wonderful stock, showing a vibrant image printed on our HP Indigo press? Request your copy of our book Come Alive with New Creativity.

Come Alive with New Creativity is free to established graphic designers and marketers, as well as to anyone with a project in hand that involves breakthrough design and digital printing.

Go Heavy

Photo of a rhinocerosPhoto of a rhinoceros

Tango 18 point is a bright, clean-white and very sturdy sheet that feels weighty and substantial in the hand. Tango is manufactured by WestRock using certified sustainable processes.

Print characteristics

  • Double coated on both sides for uniform printing
  • Very smooth surface for excellent reproduction of fine details
  • Strong and hefty
  • Excellent color crispness and contrast
  • Manufactured using color-fast dyes so long shelf life prints do not fade
  • Add aqueous coating or laminate for more punch

Specifications

  • 18 pt., 358 gsm, 92 brightness, grain long

Uses include direct mail pieces, menus, sports cards, greeting cards, book covers, inserts, point of purchase displays, short-run packaging and other items requiring a durable, tactile stock.

Want to see and feel a sheet of this wonderful stock, showing a vibrant image printed on our HP Indigo press? Request your copy of our book Come Alive with New Creativity.

Come Alive with New Creativity is free to established graphic designers and marketers, as well as to anyone with a project in hand that involves breakthrough design and digital printing.

Excite with Black & White

B&W photo of a boy holding a camera' award & program bookletB&W photo of a boy holding a camera

Flo Digital Cover is a high quality gloss coated sheet at an economical price. It is a sheet that respects your brand and your budget and it’s a Laser Image Printing & Marketing work horse – part of our standard stock selection.

Manufactured by Sappi using certified sustainable processes, Flo is a certified HP Indigo substrate.

FSC Certification

  • 10% post consumer waste

Print characteristics

  • Feels rich and substantial, with heft and substance
  • Reproduces fine detail, solids and screens
  • Excellent for high-contrast images, shiny objects and cool blue tones
  • Great for black & white photo reproductions
  • Add aqueous coating or film laminate for added punch

Specifications

  • 100LB, 9 pt., 270 gsm, 90 brightness, grain long

Uses include photo reproductions, items that will be handled by consumers, point of purchase displays, direct mail pieces, inserts, cards, posters, calendars, corporate responsibility reports and other items requiring environmentally responsible stock.

Want to see and feel a sheet of this wonderful stock, showing a vibrant image printed on our HP Indigo press? Request your copy of our book Come Alive with New Creativity (click here).

Come Alive with New Creativity is free to established graphic designers and marketers, as well as to anyone with a project in hand that involves breakthrough design and digital printing.