Archive for Sustainability

Interesting News about More Trees

Three+ trillion trees on EarthThree+ trillion trees on Earth

The most accurate census of the world’s trees ever taken concludes there are a whopping 7.5 times more trees on earth than previously estimated.

The census, published in September 2015, estimates that the global tree population comes to 3.04 trillion trees, or 422 trees for every person alive.[1]

Trillions more trees is certainly welcome news, but the census also reveals that the number of trees on the planet has dropped almost 46% since the dawn of civilization, when people began altering the landscape for farming.

This is cause for concern. We have a whole lot more trees than we thought, but humans have reduced original stands by almost half, and the rate we’re felling trees across the globe continues apace. An astounding 15 billion trees are cut down every year. The decline in forests impacts the climate and human health.

What should responsible people do who work in printing, an industry that obviously relies on trees? And what should print customers think about all of this? Can they in good conscience use print and still be good stewards of this threatened resource?

Here are some suggestions and things to think about.

  • Make informed choices about papers, depending on your project. High image projects require bright papers made from virgin fibers, but most everything else can go onto papers with post-consumer content.

    (It’s worth noting that 33% of paper in the US is made from wood chips and sawmill scraps, not from newly cut trees. Another 33% comes from recycled material.)

  • Design to reduce waste. Negative (empty) space is critical to good design, but always try to use substrates efficiently.
  • Employ print-on-demand solutions. Digital print shops can print what you need when you need it. This reduces guesswork about print runs and associated waste.
  • Be a full-bore recycler. Most of America’s paper is made from recovered material. This percent is growing. Help out by conscientiously recycling every scrap of paper and cardboard you use.
  • Keep in mind a fact that may seem paradoxical at first glance: paper consumption actually grows more trees.[2] American woodlot owners plant 3-4 trees for every one they harvest. By providing a market for responsibly grown forest products, the paper and printing industries—and their customers—help keep these people in business planting, harvesting and re-planting, to preserve our woodlands.

[1] The 15-nation study team led by Yale University experts used a combination of state-of-the-art satellite and supercomputer technology, plus old fashioned manual counting, to produce what they claim is the most comprehensive tree census ever.

Read the original article in the journal Nature, T. W. Crowther lead author,

A summary can be read at

[2] The Value of Print Flipbook,

What’s new for September 2015

NFL football stadiumNFL football stadium

With Fall comes … football!

We love football. Or should we say that Shawn, Mike, Mike D, Mike A, Justin, Norm, Evans, Delirious Dave (he’s a Dolphins fan) and Josh love football? Nine men, sixteen fantasy football teams – can you guess what the conversation is about in the lunch room? It’s not about the new Muppets show or Late Night with Stephen Colbert.

Every season brings new drafts, new trades, new strategies and maybe even a new trick play or two!

That’s true for Laser Image as well.

Here are a few of our recent game highlights.

Richard Smith’s “green” research (Laser Image received Forestry Stewardship Council (FSC) certification last summer for being eco-conscious) led him to an interesting discovery this month. Here are a few of Richards thoughts, including a link to the full news article.
➜ Why is Apple purchasing woodlands?
Kelly Clark, Founder and CEO
In this month’s Notes from Kelly post, Kelly Clark ponders the question “What does the word sustain mean?” Kelly also talks about an anniversary, Laser Image’s community involvement with Stop Hunger Now, and touches on new equipment and expanded services now on board. Read her thoughts at ➜ Sustain – it means so many things.
Customer testimonials
If a picture is worth a thousand words, fifty words of praise are priceless. We appreciate every customer who has taken the time to share their thoughts with us, and we want to share their thoughts with you. Please take a look at the testimonials we’ve received on our ➜ Customer testimonials page.

Sustain – it means so many things

Hi everyone,

On October 1, Laser Image will celebrate our 28th year in business. It’s not easy sustaining a small business for nearly 30 years. But with the support of our wonderful customers, the many fabulous people who have worked at Laser Image, and the encouragement of friends and family, we have sustained and continue to thrive. Many heartfelt thanks to all those who have helped Laser Image grow to a ripe old age … for a business!

Being in the printing industry, I’m mindful of our responsibility to provide a sustainable product. Richard’s blog post – Why is Apple purchasing woodlands? – tells the story of the technology giant investing in a program to conserve and protect forests and to sustain working forests. I hope you follow the link to the broader story, to learn more about paper as a renewable resource.

Laser Image focuses some of our resources to help sustain important organizations in our community. On September 25th, we will join others in honoring Ray Buchanan of Stop Hunger Now at the “Packaging Hope” celebration at the Duke Center for Performing Arts in Raleigh, NC. Ray has spent a large part of his life providing sustenance to those in need in the US and around the globe, and Stop Hunger Now gives all of us a way to participate in that effort through their meal-packaging events. Laser Image will join with area Rotary Clubs in January 2016 at the MLK Day Meal Packing Event – a day organized to bring together service clubs, businesses and individuals with the goal of packing 100,000 meals, for local consumption, before the day is done. Watch for further information on this event in future Notes from me.

To be a sustainable business you’ve got to keep it new – and Laser Image has new in a big way! New wide format presses that utilize a boat-load of substrates that give us a super range of applications for nearly every solution to your signage needs. Banners, backlit signage, window graphics, pole banners, posters, sidewalk graphics and sidewalk signs, indoor and outdoor wall graphics, table top graphics, window decals, CAD cut graphics, textile wall art. The list goes on! Think about your walls, windows, floors and doors – now turn them into well-designed advertisements, internal message boards or educational pieces. Laser Image is going to show you how to Come Alive with New Creativity so you can grow and sustain your business.

Kelly signature

Kelly Clark, Founder and CEO
Email signature

Why is Apple purchasing woodlands?


In early May 2015, the technology giant Apple teamed up with the Working Forest Fund to acquire 36,000 acres of woodlands in the eastern US. The WFF now has a high profile corporate partner with deep pockets to help it protect forests.

While the WFF wants to conserve forests, its approach is unique in that their goal is to preserve sustainable working forests—in other words, forests that are protected at the same time that they’re utilized to provide jobs and produce products.

As the WFF says on its website, “Our goal is to ensure forests’ vital role in providing clean air and water, wildlife habitat, and economic benefits for communities across America.”

Apple sells billions of dollars worth of products a year, products that are as beautifully packaged as they are designed. This packaging consumes tons and tons of paper.

As a visionary company, Apple knows the value of sustaining the resources they use to make their products. The newly purchased woodlands will provide half the virgin fiber that goes into the packaging of iPhone, iPad, iPod, Mac, and Apple TV products every year.

Apple knows that paper is a renewable, sustainable product as long as our forests are properly managed. Apple joins with the conservation movement and the paper and printing industry in making sure this takes place.