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6 wide format facts for designers & marketers

Banner for American Tobacco Campus

  1. Smart marketers rely on digitally printed signage. The wide format market has a global retail value of $55 billion, and is expected to grow at a 6.5% CAGR through 2017.1
  2. Wide format works. 76% of respondents to a recent survey said they have entered a store based on signage alone. 68% have purchased a product because its signage caught their eye.2
  3. In the same survey, 68% of respondents said they believe good signs reflect the quality of a store and its products. Over half said they’re less willing to enter a store with poorly made signs.
  4. Today’s marketers allocate big budget dollars to signage. On average, 16.1% of all marketing dollars go to wide format graphics.3
  5. The most popular wide format applications are banners, posters, signs, and point-of-purchase displays.
  6. Best of all, there are lots of exciting substrates out there to choose from for your wide format projects. For example, this Digital Media Product Guide from MACtac describes a wide variety of their innovative solutions. Want to experience MACtac products by walking through 3D virtual room galleries? Check out their DesignScape3D app for Windows, Mac, iPad & Android.

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1. Printing Impressions (March 13, 2014), “Boosting Your Wide-Format Business”, http://www.piworld.com/article/boosting-your-wide-format-business-free-webinar-now-available-on-demand/


2. Small Business Bonfire, “Four Reasons You Should Be Using Signs for Your Retail Business”, http://www.smallbusinessbonfire.com/why-use-retail-signs/


3. InfoTrends, “Wide Format Printing: A Critical Element in the Communications Mix”, http://www.infotrends.com/public/Content/Multiclients/Brochures/BDSWideFormatPrinting.pdf

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