Author Archive for Doug

All posts

Why change to HTTPS? It’s the safe thing to do.
Your “gold” is your digital information, such as private files, web-surfing habits, and your identity.
The report of my death was an exaggeration
Evidence continues to mount that print and paper have benefits for how we buy and even how our children learn. Here are four relevant dispatches with links to more details.
Short-Run full-color envelopes printed fast
We’re excited to announce that we’ve just installed a new, specialized envelope printer that can handle your envelope jobs in spot and full-color process, quickly and in practical quantities.
Irresistible Mail: Education from the USPS
We came across something we thought you’d be interested in. The United States Postal Service has posted a great little slideshow about direct mail innovations. Called Irresistible Mail, it highlights new technologies that use …
6 wide format facts for designers & marketers
1. Smart marketers rely on digitally printed signage. The wide format market has a global retail value of $55 billion, and is expected to grow at a 6.5% CAGR through 2017.   2. Wide format works. 76% of respondents to a recent survey said …
Custom printed magnets: A better tchotchke
What role did a magnet play in our 12 Touch marketing campaign? Our magnet provides one more unique touch that builds awareness, and showcases atchotchke that we can produce in-house. Designed with a fun message and image, accompanied by a hand-written note …
Why we love Mohawk Maker Quarterly
Mohawk Maker Quarterly publicationMohawk Maker, published by Mohawk paper company, celebrates craftsmanship and craftsmen, people who make real things—designers, potters, photographers, woodworkers and the like—in a colorful journal, available free to subscribers.
Augmented Reality: a powerful tool for marketers
iPhone scanning a layAR trigger on a wall calendarAR is a hot technology – think Pokémon Go – that lets you tie together printed information and digital information delivered to a device, in a single coherent communication. Early adopters have used AR on products. We’ve put AR on paper.
How to run a killer B2B direct mail campaign using dimensional mailers
Example of a dimensional mailer - a calendar rolled up in a small, cylindrical shipping tube.Dimensional mail is a great way for B2B marketers in small and medium-sized companies to start up a conversation with key prospects and keep sales momentum moving. To succeed with dimensional mail, marketers have to learn to think and work in a new way.
Graphic Design: Print in a new dimension
Die-cut box, custom printed on hp Indigo press, used as dimensional mailer in 12-Touch prospecting campaignThere’s a whole new world open to you: full-color dimensional pieces of your own design printed with your brand and message. You can even personalize each one with your name, names of your recipients, a coupon serial number, or any other information you like.
Graphic Design: Getting people to open your direct mail
Adding personal note to prospecting letter, custom printed on hp Indigo press, used as mailer in 12-Touch prospecting campaignGreat printing starts with great design. When it comes to a marketing campaign, great printing – meaning printing that rings the cash register – must start with graphic design grounded in sound marketing principles.
Feel the color
Photo of girl on bicycle, wearing purple dress in a field of purple flowers, printed on textured paperClassic Crest Stipple Cover is a premium, bright-white, heavy sheet, textured for a subtle, pebbled feel, and manufactured by Neenah to strict environmental standards.
Go Heavy
Rhino printed on heavy cardstock showing how to design with paper in mindTango 18 point is a bright, clean-white and very sturdy sheet that feels weighty and substantial in the hand. Tango is manufactured by WestRock using certified sustainable processes.
Excite with Black & White
Excited young boy with old-time camera printed in B&W of Flo Digital cardstockFlo Digital Cover is a high quality gloss coated sheet at an economical price. It is a sheet that respects your brand and your budget and it’s a Laser Image Printing & Marketing work horse – part of our standard stock selection.
Winning the Gwen Doster Judges’ Choice Award
The Printing Industry of the Carolinas (PICA) celebrated its 50th PICA Awards Banquet April 16, 2016 at the Embassy Suites & Convention Center in Concord, NC. Over 270 industry professionals attended the milestone event. Winner of 20+ PICA awards in prior years, Laser Image Printing & Marketing was delighted …
The Fifth Wall
Floor graphics can be applied to sidewalks, parking lots, streets, elevators, stairwells, courts and even the bottom of swimming pools. Now you can print vivid images on specialty stocks made for virtually all “floor environments,” whether indoors or out.
Paper – It’s meant to be touched
We’ve put together a book, Come Alive with New Creativity, so you can see and feel what can be achieved with great design and HP Indigo printing combined with well-selected papers. Get your free copy.
Interesting News about More Trees
The most accurate census of the world’s trees ever taken concludes there are a whopping 7.5 times more trees on earth than previously estimated.
Wall Art – An exciting wide format design innovation
Imagine decorating entire walls with colorful patterns and images of your own design, using your own photos or drawing on a vast library of stock resources.
New! HP Scitex FB550 printer
Our HP Scitex FB550 flatbed printer prints signs, displays, banners & posters on flexible or rigid stock up to 64″ wide.
Why is Apple purchasing woodlands?
Apple buys 36,000 acres of woodlands in eastern US to preserve a working forest as a sustainable source of fiber for making product packaging.

Winning the Gwen Doster Judges’ Choice Award

PICA Judges' award & program bookletPICA Judges' award & program booklet

The award

The Printing Industry of the Carolinas (PICA) celebrated its 50th PICA Awards Banquet April 16, 2016 at the Embassy Suites & Convention Center in Concord, NC. Over 270 industry professionals attended the milestone event.

This year, the PICA Awards attracted more than 630 entries from 47 printing companies, along with more than 125 entries from 5 graphic arts high schools and 7 college graphic arts programs from across the Carolinas.

Winner of 20+ PICA awards in prior years, Laser Image Printing & Marketing was especially surprised this year when presented with the coveted Gwen Doster Judges’ Choice Award.

Gwen Doster was a 35 year employee of PICA from 1975-2011. Working for five different presidents and thirty-six chairmen of the board, she made an indelible mark on PICA reflected in the establishment of “The Gwenny” – an award for the printed piece possessing the most unique combination of quality, craftsmanship, beauty and integrity.

The designer

Katie Beth Groover

A recent honors graduate from Raleigh-Durham’s prestigious Art Institute, Katie Beth Groover wears many hats. She is a freelance designer, owner of Groover Design, and also a Customer Service Representative at Laser Image.

Says Groover, “For our senior project at the Art Institute we had to design a self promotional package. I like books. A book gives you multiple pages to explain yourself. I like packaging too. I wanted one neat package that could hold everything. Plus my writing is conversational – so making a book just seemed like the way to go.”

The product

Wrapping the outside of Groover’s piece you’ll find her resume, on the inside her story book. The resume wrapper invites you to look inside, holds her business card, and serves as a sleeve for a panoramic, pocket-sized infographic booklet.

The resume and business card were printed on 110# Mohawk Loop Urban Grey paper and used white ink. According to Groover, “I’ve always like the contrast white ink on a dark background provides, but not every shop has that capability. At Laser Image we have several presses that can lay white ink. Our HP Indigo 5600 digital press was perfect for this project.”

Utilizing a special bindery service that Laser Image provides, the “lay-flat” panoramic book proved ideal for graphic storytelling. Says Groover “… with this kind of book each spread is one sheet – you don’t have a gutter where the pages connect, so you can lay out your design across both pages and not worry about losing information in the middle.”

Each spread in Groover’s story book is a different infographic. Some are serious, others whimsical. Working on it a couple of days per week, the entire project took about 5 weeks from start to finish.

When asked which spread she likes most, Groover replied “The pancakes! And I really like how personal it turned out, that I got to tell my story.”

The printer

Laser Image Printing & Marketing offers a full range of services – design, printing, finishing, campaign, and fulfillment – to handle most every business communication need.

With a wide range of equipment and a talented, well-seasoned production and design staff – Laser Image CEO Kelly Clark keeps the company passionately focused on meeting its corporate promise: Right on Time. Your expectation, our inspiration.

When announcing the award in her latest Laser Image blog post, Clark says “I am so proud of Katie Beth and her colleagues at Laser Image for producing work that upholds the values that this award represents. “


What’s new for September 2015

NFL football stadiumNFL football stadium

With Fall comes … football!

We love football. Or should we say that Shawn, Mike, Mike D, Mike A, Justin, Norm, Evans, Delirious Dave (he’s a Dolphins fan) and Josh love football? Nine men, sixteen fantasy football teams – can you guess what the conversation is about in the lunch room? It’s not about the new Muppets show or Late Night with Stephen Colbert.

Every season brings new drafts, new trades, new strategies and maybe even a new trick play or two!

That’s true for Laser Image as well.

Here are a few of our recent game highlights.

Richard Smith’s “green” research (Laser Image received Forestry Stewardship Council (FSC) certification last summer for being eco-conscious) led him to an interesting discovery this month. Here are a few of Richards thoughts, including a link to the full news article.
➜ Why is Apple purchasing woodlands?
Kelly Clark, Founder and CEO
In this month’s Notes from Kelly post, Kelly Clark ponders the question “What does the word sustain mean?” Kelly also talks about an anniversary, Laser Image’s community involvement with Stop Hunger Now, and touches on new equipment and expanded services now on board. Read her thoughts at ➜ Sustain – it means so many things.
Customer testimonials
If a picture is worth a thousand words, fifty words of praise are priceless. We appreciate every customer who has taken the time to share their thoughts with us, and we want to share their thoughts with you. Please take a look at the testimonials we’ve received on our ➜ Customer testimonials page.