We came across something we thought you’d be interested in.
The United States Postal Service has posted a great slideshow about direct mail innovations.
Called Irresistible Mail, it highlights new technologies that use specially prepared mail pieces to trigger digital programs.
It covers ways to gather analytic insights about how people respond to your mailings.
You’ll find lots of linked resources to dig into, too—articles, white papers, and reviews of real campaigns.
We found Irresistible Mail colorful, well designed and to the point.
Give it a look – we think paper & pixels is a great way to reach your customers!